Looking to the future with François David and Cascades PRO


Cascades recently announced that François David, previously vice-president of marketing and innovation at Cascades Tissue Group, has broadened his responsibilities within the company by also being named vice-president of sales for Cascades PRO.

“Since my very first day at Cascades in March 2020, one of my main priorities was to elevate Cascades’ customer focus and position ourselves as a thought leader within the jan / san industry”, David said. “Now, in my larger role, these goals are always at the top of my to-do list. By integrating sales into our marketing and innovation efforts, we will be better able to build meaningful relationships and drive innovation for our customers, while supporting the overall transformation of our business. “

Driving forces within the Jan / San industry

The past year and a half has seen a number of upward trends within the jan / san industry, some of which stem from the COVID-19 pandemic. At the height of the pandemic, people around the world struggled to find basic necessities, such as cleaning supplies, paper towels and toilet paper. Products that were once so easily accessible suddenly became hard to find as everyone realized the importance of hygiene in stopping the spread of COVID-19. While we are now in a better position with these particular products, the pandemic has completely changed our view of hygiene, and this is not something that will change for the foreseeable future. Looking to 2022 and beyond, David and his team will continue to look for ways to further improve hygiene for Cascades customers and their end users.

Another trend that has gained momentum in recent years is e-commerce, with more businesses and customers embracing it – Cascades included. In his new role, David will focus on helping Cascades integrate more fully into the whole with e-commerce ready solutions for conscious product packaging to better meet changing customer needs. These ideas will be supported by existing sustainable processes for products and will directly address the need for fast and quality service.

What awaits us?

“When I think of today’s paper industry, one word comes to mind: opportunity. The industry is transforming and that’s what motivates me – to learn a new industry and be part of a movement that will bring something from where it is, to something better. I am delighted to see what the future holds for Cascades and our customers, ”said David.

To learn more about François David and his new role at Cascades Tissue Group, visit the Cascades PRO booth (W-2134) during the ISSA North America from November 16 to 18, 2021 in Las Vegas.



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