Report Shows Consumers Won’t Wait Long for Web Pages to Load – Orange County Register

Looking to market your products or services online?

You better make sure your website loads fast because a new report shows e-commerce shoppers won’t be waiting long. The Digital.com survey asked 1,250 online shoppers how long they typically waited for web pages to load before abandoning a website and their intended purchases.

Fifty-three percent expect the page to load in three seconds or less, and 21% say slow-loading pages are their biggest complaint when shopping online. Half will simply abandon their cart if pages don’t load fast enough, according to the report.

Digging deeper, 19% of online shoppers say they will abandon a webpage that takes more than two to three seconds to load, and 8% will leave after one second.

Fifty-three percent of consumers surveyed expect the page to load in three seconds or less, and 21% say slow-loading pages are their biggest complaint when shopping online. (File photo)

These numbers come as no surprise to Burt Flickinger, chief executive of retail consultancy Strategic Resource Group.

“It’s hugely important because people look at hundreds of screen images a day,” he said. “And taking eight seconds to load a page can make them look for something else to watch.”

Huy Nguyen, director of digital marketing, agrees.

“In today’s digitally connected world, where many people have access to high-speed internet at home and on the go through their mobile devices,” he said. “It’s only reasonable that consumers expect a quick and easy online shopping experience.”

Companies should take this into account, as recent figures from the US Census Bureau show that online sales accounted for 13% of total sales in the country during the third quarter of 2021. And SmartInsights predicts that e-commerce sales in the United States United will reach 23.6% of all sales by 2025.

Other top sources of dissatisfaction in the Digital.com report include security issues (20%), unclear site navigation (15%) and websites that are not optimized for mobile devices (15%). %).

Most consumers these days have their noses buried in their smartphones or laptops at home, work, the beach, and just about anywhere you can imagine. This online focus can be intense. And sometimes dangerous, according to Flickinger.

“It’s almost analogous to someone crossing the street when there are cars and trucks and everything else coming and they don’t look up,” he said.

Other top sources of dissatisfaction in the Digital.com report include security issues (20%), unclear site navigation (15%) and sites that are not optimized for mobile devices (15%). ).

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